品牌故事




Rudy LOGO


Rudy Project,知名意大利运动品牌(标语:Elevate YourPerformance),

由Rudy Barbazza在1985年于意大利奢侈品发源地Treviso创办,产品包括太阳镜、头盔、护目镜及其他运动装备,

以其创新的技术和精湛的意大利工艺闻名于世,Rudy Project一向以“创新、安全、时尚、专业之象征”得到专业运动员、爱好者的信赖,

其门店遍及全球,2016年正式进入中国,并迅速获得国内市场的追捧。


世界顶级运动装备制造商,意大利十大奢侈品之一,产品涉足多个运动项目,成立以来赞助多个世界顶级赛事、与多个专业车队合作,

如宝马车队BMW LITESPEED、崔克车队Trek、捷安特GIANT、IRONMAN全球赛事、巴林美利达等多个车队。











Rudy冠军之选











RUDY PROJECT: ELEVATE YOUR PERFORMANCE
Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the aim of improving the performances of athletes the world over, Rudy Project has been the leader in Europe in the sports and eyewear sector for 30 years. This success is the result of constant investment in the development of new materials and technologies for lenses and frames, a special vocation to qualitative excellence and a well-conceived and targeted marketing and communication strategy.
The love for progress, passion for style and attention to quality have given life to an exclusive collection of technologically-advanced sports eyewear. “Technically Cool” is the company payoff, two words which best express the essential characteristics of each Rudy Project product.All Rudy Project eyewear is 100% made in Italy and stands out thanks to the technological materials used for the frames and lenses, the aesthetic design, the attention to detail and quality of the products, and the precision packaging.
Now present in more than 60 countries, Rudy Project has over 3,000 sales outlets in Italy alone, mostly at opticians', and numerous single-brand sales outlets, throughout the world, especially in the Far East. Exports count for about 85% of sales and include traditionally difficult countries like the United States, which today is Rudy Project's main market. Rudy Project has partnerships with athletes from all sports. It listens to their needs, takes in their requirements and then researches and uses the latest-generation materials to produce totally innovative technical solutions. An intense sponsorship activity, involving some 10 thousand athletes from all sports across the globe, is the basis of the marketing and communication strategy that has put Rudy Project on the front covers of the top magazines.
Technical sunglasses, bicycle helmets, wraparound glasses, but also sport accessories for brand extension - watches, clothing and bags, the range now comprises more than 5,000 articles. The standout coll







厦门陆迪体育用品有限公司

地址:福建省厦门市湖里区安岭路988号新希望大厦B601

电话:0592-5050822

邮箱:rudy@rudychina.com

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